Today I was watching some inspirational video by Kawasaki who has given some business fact to Steve Job.
Kawasaki guy is known for his support in innovation and Entrepreneurship and Steve Jobs is the person behind apple, we all know him for his innovative products.
1. Experts are clueless.
These people can't help you in making you a excellent product. People you declare themselves as "GURU" needed to avoid.
2. Customer are clueless
They actually don't know what they want. You should not listen to customers.
3. Biggest challenges beget the best work.
Apple enabled their employees to do the best work of their career.
4. Design counts
It may value to only 10% of the people but it counts.
5. Big graphics, Big fonts
Keep it short and simple.
6. Jump curves, not sameness
You do things 10% better but what matter doing 10 times better. Like going from ice breaker to ice factory to Refrigerator.
7. Work or does't work at all
Like iPhone had not permitted third party apps in beginning. So they all had software installed from plugin.
8. Value is different from money
If you compete in price you may decrease the value.
9. A players hire A player
10. Real CEO can Demo
They can actually demo their own products
11. Real Entrepreneurs ships
They can ship those things which can have carpiness but has changed curves.
12. Some things need to believed and to be believed to be seen.
Thanks for reading.
Some people has written well elaborated blog on this, so check out if interested more http://www.inc.com/justin-bariso/12-pivotal-business-lessons-steve-jobs-taught-guy-kawasaki.html
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